How business leaders used Dialog to build a brand new story that resonates with the correct target market.
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HSCALE's people were already known across the industry, the company itself was not. Two weeks from kickoff to the CEO keynote at DC Live: one story, thirteen people telling it on camera and press across five markets.
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PolyPhaze could credibly win in five different markets, which was exactly the problem. Nine weeks from kickoff to live site: one lane chosen, one messaging doc the whole company uses, and a website ready for the growth push.