Sergio Iacobucci, founder of Dialog

About Sergio.

About Sergio.

Sergio is a commercial marketing leader with a career defined by two major milestones: one exit and one IPO. He specialises in the B2B AI space, helping technical teams translate “what we built” into “why they buy”.

Sergio is a commercial marketing leader with a career defined by two major milestones: one exit and one IPO. He specialises in the B2B AI space, helping technical teams translate “what we built” into “why they buy”.

With 13+ years of experience from Customer Success through to CMO, he brings a disciplined, buyer-first lens to product marketing.

With 13+ years of experience from Customer Success through to CMO, he brings a disciplined, buyer-first lens to product marketing.

At Dialog, he cuts through the fluff to help startups crystallise their value and secure market share.

At Dialog, he cuts through the fluff to help startups crystallise their value and secure market share.

Those milestones have names. Sergio joined Qubit as an intern, one of 20 people at a startup founded by ex-Googlers, and grew with it to 400 people and an interim CMO title. Coveo acquired Qubit in 2021: that’s the exit.

The IPO is Coveo itself, the AI search company that went public the same year. Sergio made VP there and saw how enterprise marketing runs at scale. Dialog brings that discipline back to startup speed.

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