Solve the pain. Secure the deal.

Stop pitching features. Start telling buyer-first stories.

If your buyers don't get it, they won't buy it.

Buyers get it when you speak their language, their pains. Most B2B startups are talking to themselves. Getting buried in internal-led messaging and marketing fluff that misses the buyer entirely. It feels like progress but it lands flat.

We help B2B businesses strip away the noise and crystallise their true differentiators. Turning muddled features and “scroll on by“ messaging into strategic narratives that drive your win rates and retain your customers.

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Our Packages

UNDERSTAND

MESSAGE

UNDERSTAND UNDERSTAND

  • Win/Loss analysis

  •  ICP creation/iteration

  •  Buyer persona creation

  •  Competitor intelligence

  •  Competitor positioning

The outcome?

A true understanding of your buyers and where you win.

MESSAGE MESSAGE

  • Value proposition framework

  •  Messaging hierarchy

  •  Differentiation statements

  •  Elevator pitch

  •  Talk tracks

The outcome?

A narrative that’s based on our research of your buyers. Messaging that works.

SELL

SELL SELL

  • Website product messaging

  •  Core pitch creation

  •  Objection handling

  •  Demo scripts

  •  Qualification criteria

The outcome?

Everything you need to bring your new positioning to market and win.

About Sergio.

Sergio is a commercial marketing leader with a career defined by two major milestones: one exit and one IPO. He specialises in the B2B AI space, helping technical teams translate "what we built" into "why they buy".

With 10+ years of experience from Customer Success through to CMO, he brings a disciplined, buyer-first lens to product marketing.

At Dialog, he cuts through the fluff to help startups crystallise their value and secure market share.

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Sergio Iacobucci, founder of Dialog. The product marketing agency for B2B tech startups.

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